One platform for provable conversations, in every language
Voice and chat agents that follow your rules in English, Hindi and Marathi, switch with the customer and leave a provable record.
Demo magic breaks on real-world compliance
Three things break the moment an agent leaves the demo and meets a real customer.
- AGENT
Hello, calling about your ₹1,25,000 personal loan. Can you confirm the EMI is still pending?
Loan discussed before verification - CUSTOMER
अरे, मैंने तो last week ही UPI से pay कर दिया था।
- AGENT
Okay. So about that pending EMI, can you pay it today?
Stayed in English, payment claim ignored
- 01
Passing a demo is not proof of reliability.
Real customers interrupt, slip from English into Hindi and go off-script, and LLM responses vary. Demo tests cannot guarantee live calls.
- 02
Compliance is not a prompt.
Calling windows, the third-party rule and consent must hold on every call and in every language, not as suggestions a model may follow.
- 03
Nobody can prove what happened.
Without transcripts, checkpoint results and reason codes per call, you cannot answer a grievance or an audit, or improve the agent.
- Containment rate
- 94.2%+
- Compliance pass rate
- 99.9%
- Throughput increase
- 3.2x
- Cost reduction
- 67%
Agent Lifecycle Platform
One Agent Operating Procedure (AOP) guides how your agents are built, tested, monitored and improved, in every language they speak.

What Rifa agents actually do
Not a list of model features. These are the jobs an agent completes without a person in the loop, in the customer's own language.
Conversations
Handle routine conversations end to end
EMI follow-ups, appointment reminders, premium renewals and claim status updates, without a person on the line.
Jobs completed on a live account
- Promise to payNACH bounced on the 5th. EMI of ₹4,850 promised for 15 Nov and confirmed by SMS.Completed
- Appointment reminderCardiology OPD on 12 Nov confirmed, and the reference sent by SMS with consent.Completed
- Renewal reminderPremium of ₹18,500 due 18 Nov. Grace period stated and a payment link sent.Completed
Built to run every call, in the language your customer answers in
One AOP holds in English, Hindi and Marathi. Switch mid-call; the disclosure and the record hold.
- English
- हिंदी
- मराठी
- + more on request
- Uptime SLA99.9%Contractual, monitored
- Throughput increase3.2xVersus the same team
- Conversations audited100%Every call, every language
Hear the agents on a call
Recordings with the collections and healthcare agents, in each language they were recorded in. Pick a call, pick a language and press play.
First-party collections
Reflect is your control tower for AI operations
Transcripts in every language, handoff reason codes, workflow adherence and disclosure checks, in one place your risk team can open.
- Every call transcribed in its own language and linked to its account
- Checkpoint results recorded per call, not sampled
- Handoff reason codes on every escalation
- Conversations6.2%
- 12,480
- Containment1.4 pts
- 94.2%
- Checkpoint pass0.2 pts
- 99.7%
- Escalated8.1%
- 724
- Dispute41%
- Already paid24%
- Stop-calling request13%
- Asked for a person12%
- Low confidence10%
- Flagged for review
- 3.1%
- Audit passed
- 96.9%
Easily integrate into any environment
Prebuilt connectors for telephony, CRM, knowledge, marketing and data. API-first for your loan, hospital or policy system.
Ready for the security review
Certified, audited and documented before your first call.
Visit the Trust CenterSOC 2 Type II
Security controls independently audited every year.
ISO 27001
Information security management system standard.
ISO 42001
Management system standard for using AI responsibly.
DPDP-ready
Supports notice, consent and data principal requests.
- AES-256 at rest
- TLS 1.3 in transit
- SSO and role-based access
- Full audit logs
- Recording and consent
- Calling windows enforced
- 99.9% uptime SLA
From the documents you already have to a live, provable agent.
Drop in your procedures, pick the languages, connect your systems and go live behind a test gate in days. Every version can roll back.
01 · Set up
Drop in what you already have
Upload SOPs, scripts and policies in any format. Agent Studio turns them into one AOP for every language you choose, and every rule becomes a test.
02 · Connect
Plug into your systems
Connect the CRM, loan management, telephony and payment systems your team already runs. Prebuilt connectors, API-first for the rest.
03 · Go live
Go live behind the test gate
Nothing deploys until the suite is green in every language. Start in shadow mode, then scale up. Reflect scores every call; any version rolls back.
Platform questions
How the platform is built, its languages, what it connects to and when a call needs a person.
English, Hindi and Marathi run in production today, and other Indian languages can be added for a workflow on request; the live demo also runs in Tamil. Whichever language a call runs in, one AOP holds: the same disclosures, the same guardrails and the same record.
Yes. Pin a language and the agent speaks it from the first word. Leave it on auto and the agent opens in English, then follows whichever language the customer replies in and stays there. Mix Hindi into English and the reply comes back in Hinglish.
The platform is the engine: the procedure runtime, the guardrails and the evidence layer. The products are what you use on top of it. Every product runs on the same platform, so a rule you set once holds everywhere, in every language.
Every rule in the AOP is enforced as a checkpoint, not suggested in a prompt: collections calls only between 8am and 7pm, as the RBI's directions on recovery agents require, nothing about a loan disclosed to anyone but the borrower, and insurance calls kept to servicing, never selling. Each rule becomes a test, nothing deploys until the suite is green, and Reflect records whether every checkpoint held on every call.
Telephony and chat platforms such as Five9, Twilio, Amazon Connect, Genesys and Cisco; CRMs including Zoho, Salesforce, Dynamics 365 and ServiceNow; knowledge in Google Drive, Contentful or plain PDFs; and data platforms from Amazon S3 to Databricks. Your loan, hospital or policy system connects through the API, and outcomes write back to your system of record.
Disputes, stop-calling requests and grievances transfer to your team in the moment, with full context and a reason code, never as a cold handoff. A medical emergency stops the call at once: 112 and 108 are given and the call is flagged with a reason code. Ombudsman details are given whenever a customer asks.
Days rather than months. Build the agent yourself in Agent Studio or work with our integration team. Either way you get a compliant agent with full observability from day one.
Performs. Complies. Proves.
See the platform handle a live call in Hindi, Marathi or Tamil, with the required disclosures, a clean escalation, and the record to prove it.







